As Crumbl continued to grow, so did their flavor offerings! Crumbl’s award-winning milk chocolate chip cookie has always been on the menu with their chilled pink sugar cookie becoming a semi-permanent menu item soon after. Crumbl then introduced its concept of a rotating menu. The frequency and timing of Crumbl’s rotating menu evolved over the course of a year until its iconic four flavor weekly rotation was officially established in December 2018. Since then, new flavors are added frequently, often weekly, in addition to current recipes being updated and improved. The brand now focuses on developing unique and delicious cookies inspired by popular flavors, foods, desserts of all kinds - from pies to cakes to candies and more. Everyone is invited to Taste Weekly at Crumbl!
Crumbl’s delicious cookies wouldn’t be complete without their iconic pink packaging! Crumbl’s boxes are designed to perfectly fit each Crumbl cookie side-by-side, whether in a 4-pack, 6-pack, or 12-pack box. The “4-pack” pink box — the brand’s most popular and notable — was developed in 2018, shortly after Crumbl sold its very first cookie. The unique, oblong-shaped box is the first of its kind and was created by Sawyer and his fellow classmates at Utah State University. The unique shape along with the brand’s signature pink coloring make it recognizable and Instagrammable, perfect for posting that sweet Crumbl review, boomerang, or photo on social media!
